American Whiskeys
Experiential Design

As an Art Direction Intern I got to work on a Bartending Festival based in New Orleans called "Tales of the Cocktail". One of the alcohol brands participating was American Whiskeys.
I created mood boards of how the event spaces should look like, some floor plans, worked on furniture-selects, and print assets for way-finding signage, bar fronts, billboards, merchandise, etc.
The client wanted the spaces to feel rustic and classic American. Below are some of those assets.